Nasdaq
Gene therapy
Three-month campaign

+47% trading volume, a specialist story told at scale

A three-month awareness campaign that put a gene therapy equity story in front of a generalist retail audience

+47%trading volume during the campaign*
32%correlation between volume and Showcase visits
64,641unique Showcase visitors

The challenge

A specialist story that retail struggled to access

MeiraGTx operates in a highly technical area, with clinical stages, indications and platform science that are familiar to specialist investors but harder for a generalist retail audience to interpret. The company had the underlying material, but no retail-first way to simplify the story, distribute it at scale or measure how investors were engaging with it.

What we did

Curation worked with MeiraGTx to make complex gene therapy stories easier for retail investors to understand, combining the investment case, bespoke video content and expert insights in one Showcase. CurationAI then let investors explore the story and ask questions using published company information.
The Showcase and video content were distributed through a three-month targeted campaign, driving 64,641 unique visitors and more than six hours of teaser video viewed.
Curation measured how investors engaged with the Showcase and compared that activity with retail trading volume. Visitors spent an average of 3m 42s on the Showcase, while trading volume was 47% higher during the campaign than in the prior three months, with a 32% correlation between Showcase visits and daily volume.

What we did

01ShowcaseTurn complex gene therapy stories into a retail experience
Curation worked with MeiraGTx to make complex gene therapy stories easier for retail investors to understand, combining the investment case, bespoke video content and expert insights in one Showcase. CurationAI then let investors explore the story and ask questions using published company information.

The outcome

Volume up 47%, and visits that tracked it

Trading volume was 47% higher during the three-month awareness campaign than in the three months before, with a 32% correlation between daily Showcase visits and daily volume. The programme drew 64,641 unique visitors who stayed 3m 42s on average, asked 36 questions of CurationAI, and watched more than six hours of the teaser video.

3m 42saverage time on the Showcase
6+ hoursof teaser video watched

Showcase visitors track trading volume

13 January – 6 April 2026

Daily trading volume

2004006008001000120014001600

125175225275325375

Daily Showcase visitors

Each point is one trading day in the campaign: Showcase visitors against trading volume, as a moving average.

Client quoteRichard Giroux on what the programme did for MeiraGTx's retail visibility.

“Curation has successfully supported our retail investor strategy on an ongoing basis by communicating our specialist equity story to a generalist investor audience, at scale. This has helped raise significant investor awareness around MeiraGTx's mission of harnessing the potential of genetic medicines.”
Richard GirouxCFO, MeiraGTx

*Trading volume during the three-month awareness campaign relative to the three months prior. Past performance is not a guide to future results, and nothing here is investment advice.

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