A Showcase, short-form videos and distribution at scale, measured against retail flow
VEON had the disclosures, earnings materials and newsflow institutional investors expected, but no dedicated way to package that story for retail. There was no retail-first content layer, no consistent distribution strategy, and limited visibility into what retail investors were engaging with or asking about.
01ShowcaseA retail version of an institutional story
Curation turned VEON’s equity story into a retail-first Showcase, supported by bespoke investment-case videos, quarterly earnings videos and an AI-powered newsroom that converted company announcements into short-form content. CurationAI then gave investors a conversational way to explore the story, answering 1,397 questions across the programme.
The programme drove 74,527 targeted Showcase visitors, 675k YouTube views and 1,397 questions to CurationAI. Over the same period, ADV rose 15% versus the prior three months, VEON outperformed its benchmark by 18%, and average daily net retail flows increased by $7.7k.
“Curation is applying AI to one of the most underserved areas of capital markets - retail investor engagement”
*Increase in average daily trading volume is measured as the increase in ADV during the Curation campaign relative to the three months prior. Share price outperformance is the outperformance of the shares relative to the company's benchmark index. Past performance is not a guide to future results, and nothing here is investment advice.
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